Heritage Unbound
A mock brand collaboration between Gucci and Design Within Reach
Collaborative Ideator, Product Designer, Merchandise Planner
About
Where heritage craftsmanship expands beyond luxury, from one generation to the next.
Households today are evolving, and high-quality goods are becoming more expensive and harder to find. "Heritage Unbound" connects functional furniture with lasting connections, making luxury personally meaningful. This concept conveys how heritage craftsmanship can extend beyond luxury from one generation to the next.
"Heritage Unbound" establishes a new segment of accessible luxury furniture, bridging the gap between inexpensive knock-offs and high-end home goods. This approach creates market expansion rather than competition with existing categories, appealing to a wider audience. The initiative is supported by a five-phase growth plan to ensure the collaboration's success.