Avantage
A collaboration between heritage brand Lacoste and emerging brand Maet.
To create an exclusive, culturally relevant French Open event that builds awareness and desirability for the Lacoste x Maet collection among influential fashion and tennis audiences, connecting younger, aspirational consumers toward Nordstrom SPACE for discovery and purchase
Concept Development, Product Development, Space Building, Marketing and Distribution
About
A pitch to the Nordstrom SPACE team on behalf of Maet, proposing a one-of-a-kind live experience that properly introduces the Lacoste x Maet collaboration, Avantage, to the world. The activation, Le Court Privé, is invite-only for players, their families, and celebrity guests, kicking off the French Open. In addition to featuring the collaboration's capsule collection, the experience includes an on-site embroiderer and a cocktail hour service with a French-Albanian fusion menu highlighting both brands' origins. The event leans into Lacoste's tennis roots and Maet's sharp design perspective to generate real buzz without selling products on-site.