RLJockey
A collaboration between Ralph Lauren and the Triple Crown.
Capstone project, positioning Ralph Lauren as the official lifestyle partner of the Triple Crown, celebrating American equestrian heritage through craftsmanship, competition, and classic style.
Concept Development, Branding, Product Development, Research and Practice, Space Building, Marketing and Distribution
About
RLJockey is set to redefine the intersection of luxury fashion and American sporting heritage, seamlessly merging Ralph Lauren's timeless equestrian DNA with the prestige and pageantry of the Triple Crown. From the race-specific capsule collections rooted in regional identity to the elevated hospitality of Ralph's Jockey Lounge, every element of the partnership reflects the essence of the Ralph Lauren lifestyle. With a commitment to authenticity, experiential excellence, and a new generation of luxury consumers, RLJockey creates unforgettable moments across Churchill Downs, Pimlico, and Belmont Park. This is the next chapter of Ralph Lauren’s equestrian legacy. This is RL Jockey.