Stella McCartney Mock Advertisement Campaign

Latin for “Earth” or “land” - Stella McCartney’s Back to Terra is about returning to the roots that helped you grow. While Earth may refer to different things, symbolically, it represents strength, stability, and growth. This knitwear collection pays homage to our mother by using sustainable fibers, playing off life on the homestead, and using animals known for their furs. Back to Terra highlights the importance of animal rights by taking action as a cruelty-free brand and giving back to the planet.